A few weeks ago my class welcomed Richard Hytner, Worldwide Chairman of Saatchi & Saatchi (the advertising company), to LBS. Richard joined us as a guest lecturer in our Discovering Entrepreneurial Opportunities course. Overseeing 150 offices and 7,000 people, Richard helps to lead one of the world's largest creative organizations, and his task at LBS was to help us find our inner creative being.
Richard's session focused on how teams can foster creativity, and he blessed us with some excellent tools to assist our brainstorming and creative process.
After the class I realized that Saatchi & Saatchi was responsible for a great television commercial currently running - the T-Mobile "dance" commercial filmed in London's Liverpool train station. If you don't know what I'm talking about, then take a few minutes and watch the commercial here.
I actually was in Liverpool train station when this commercial was filmed. On my way to a meeting, a few classmates and I walk from the tube into the train station to see the ENTIRE PLACE DOING THE TWIST! Not exactly sure what was taking place, we stood by and watched for a few minutes before moving on. It was fun to watch, and we left Liverpool station with a smile.
Monday, February 23, 2009
Thursday, February 19, 2009
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